This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no.

In this episode: the "let me think about it" trick for buying yourself time, the problem with chasing incentive trips, Lisa's honest story about staying in direct sales for the wrong reasons, and why a good "no" actually creates more freedom, not less.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Have you ever agreed to something and immediately regretted it?In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, obligation, or fear of missing out, and how an alignment filter can help us make better decisions.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values.

Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives you the space to actually think about that.

We cover why we skip the why work, how reactive mode is draining your energy, and the three-to-five-year vision exercise from Susan's workbook that'll help you figure out exactly where you want to be — and whether the things on your plate are going to get you there.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us.

Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows.

We get into why direct sellers are especially prone to saying yes to everything, share our most expensive yeses (spoiler: one of them cost a whole career), and Susan walks you through the first exercise in her workbook — the Life Inventory.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. We only recommend tools that we use and trust.

Lisa and Susan sit down with Sue B. Zimmerman — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood, and why she's more energized about her business now than ever.

Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare

🔗 Connect & Explore

✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/

✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit: French Morning Music by CreatorMix.com

⚠️ Some links are affiliate links. I may earn a small commission at no extra cost to you. Educational purposes only.

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up.

Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/

🔗 Connect & Explore

✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/

✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit Song: French Morning Music by: CreatorMix.com

⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how.

Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs.

Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare

🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit Song: French Morning Music by: CreatorMix.com

⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works behind the scenes to safeguard opportunities for direct sellers across North America and beyond. The conversation highlights the power of story sharing in influencing lawmakers, the importance of integrity in building a sustainable business, and why direct selling continues to offer flexible income opportunities for real people. This episode is a must-listen for anyone in direct sales who wants to better understand the industry, stay informed, and feel empowered about the work they do.

Share your story with DSA - At Some Point, You Made a Choice. Why you chose direct selling matters. 👉 https://www.dsa.org/submit-my-story

#DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.

Try CinchShare free for 30 days at lisaduck.com/cinchshare.

Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode.

Want to be a guest? Share your story at lisaduck.com/podcast-guest

🔗 More from Lisa: lisaduck.com/its-me-lisa

🔗 More from Susan: susanlarimer.com/its-me-susan

Music: French Morning by CreatorMix.com

Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching the right keywords your audience is actually searching, this episode walks through how to record authentic videos, release content strategically, and use YouTube as a long-term search engine for business growth. Lisa and Susan also highlight the importance of reviewing analytics, repeating what works, and repurposing long-form videos into social media posts, emails, and blogs. If you’re a direct seller looking to grow on YouTube, generate leads, and create consistent content without burnout, this episode is packed with practical tips to help you get started and stay consistent.

#DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.  

Try CinchShare free for 30 days at lisaduck.com/cinchshare. 

Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode. 

Want to be a guest? Share your story at lisaduck.com/podcast-guest 

🔗 More from Lisa: lisaduck.com/its-me-lisa

🔗 More from Susan: susanlarimer.com/its-me-susan 

Music: French Morning by CreatorMix.com

Think Media - If I Started a YouTube Channel in 2026, I'd Do This 👉 YouTubeIf I Started a YouTube Channel in 2026, I'd Do This 

Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.  

This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media strategy.

Takeaways

• You do not need to be on every social media platform—focus on one or two where your ideal customer already spends time.
• Likes and comments are not the best measure of success. Check your analytics like reach, saves, shares, and website clicks to see what’s really working.
• Your ideal customer matters more than your product category. Just because “everyone eats” or “everyone needs skincare” doesn’t mean everyone is your buyer.
• Choose platforms that match both your product and your personality. If you hate being on camera, blogging, voiceovers, or YouTube tutorials may be a better fit than TikTok dances.
• Commit to a platform for at least 30 days before deciding if it works. Consistency and tracking results are key to knowing what’s actually helping your business grow.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

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Watch Episode 106!

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!