What happens when a friend becomes a customer, or a customer becomes a friend?

The line between friendship and business can get awkward quickly, especially when every conversation starts feeling like an opportunity to make a sale, book a party, or recruit someone.

In this episode of The Other 99%, Lisa and Susan share about navigating friendships while running a business. They discuss friends and family who don’t buy from you, customers who become genuine friends, people who choose to shop with someone else, and why supporting someone’s business should never feel like an obligation.

They also talk about keeping score with other business owners, giving friends special discounts, and the uncomfortable habit of messaging someone simply because they viewed your social media story.

Your friends don’t owe you a purchase, and your customers don’t need to become your friends. You can build meaningful relationships and confidently run your business without making every interaction feel transactional.

Connect with Lisa:
https://lisaduck.com/its-me-lisa/

Connect with Susan:
https://susanlarimer.com/its-me-susan/

🎵 Music Credit
Song: French Morning
Music by: CreatorMix.com

⚠️ Disclaimer
Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

Your customers can find products almost anywhere, so why should they choose to shop with you?

Spoiler alert: it isn’t because you post every company special or share the same sales graphics as everyone else.

In this episode of The Other 99%, Lisa and Susan share what customers actually want from the person behind the business. They talk about making shopping easier, offering trustworthy recommendations, following up after the sale, respecting a customer’s “no,” and helping people feel remembered and appreciated.

You’ll also hear a fun round of “Customer Service or Customer Annoyance?” featuring some common business behaviours that might be helping your customers or quietly driving them away.

This episode will help you take an honest look at the experience you’re creating and answer one important question: Why should someone choose to shop with you?

Connect with Lisa:
https://lisaduck.com/its-me-lisa/

Connect with Susan:
https://susanlarimer.com/its-me-susan/

🎵 Music Credit
Song: French Morning
Music by: CreatorMix.com

⚠️ Disclaimer
Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This podcast is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

Business owners are constantly encouraged to find the next new customer, but what about the customers already connected to the business?

In this episode, Lisa and Susan share 10 types of customers who may be getting overlooked, including one-time buyers, former regulars, seasonal shoppers, frequent supporters, referral sources and customers who simply haven’t heard from you in a while.

They explore how to reconnect, improve customer follow-up and build genuine relationships without turning every interaction into a sales pitch.

By the end of the episode, you’ll have a practical list of people to reconnect with and a simple challenge to help you get started.

CONNECT WITH LISA AND SUSAN:

Meet Lisa: https://lisaduck.com/its-me-lisa/
Meet Susan: https://susanlarimer.com/its-me-susan/

🎵 Music Credit
Song: French Morning
Music by: CreatorMix.com

⚠️ Disclaimer
Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

We're wrapping up our email marketing series with the big question: when does your email list actually become a sales system? Lisa Duck and Susan Larimer walk through the full customer journey — from that first welcome email all the way to a five-step customer care sequence that keeps people coming back.

We also talk about why it takes way more emails than you'd expect before someone buys, why unsubscribes aren't something to fear, and a simple trick for keeping your emails out of the spam and promotions folders.

Connect with Lisa: https://lisaduck.com/its-me-lisa/

Connect with Susan: https://susanlarimer.com/its-me-susan/

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part five of our email marketing series, Lisa Duck and Susan Larimer are answering the question we hear the most: what do I actually send my list every week?

We share six go-to content ideas — tips and education, personal stories, customer success stories, product highlights, seasonal reminders, and FAQs — plus why consistency matters more than frequency, and how to find a cadence that actually fits your life.

Connect with Lisa: https://lisaduck.com/its-me-lisa/

Connect with Susan: https://susanlarimer.com/its-me-susan/

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part four of our email marketing series, Lisa Duck and Susan Larimer are talking about the welcome sequence — why it's one of the most important (and most skipped) pieces of your email marketing, and how to set one up so it works for one customer just as well as it works for a thousand.

We cover what to actually say in those first few emails, why automation matters so much more than people realize, and why welcome sequences consistently get your highest open rates. Plus, a peek at the 5-Minute Welcome Sequence System if you want a done-for-you swipe file to get started.

Connect with Lisa: https://lisaduck.com/its-me-lisa/

Connect with Susan: https://susanlarimer.com/its-me-susan/

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part three of our email marketing mini-series, Lisa Duck and Susan Larimer are talking welcome sequences — the emails that make (or break) that first impression with a new subscriber.

We cover the four rules for getting it right: writing to one person instead of your whole list, sticking to one topic per email, giving your new subscriber a quick win, and building trust before you ever make an offer. Susan also shares the "handraiser" concept from a training we took, and why a smaller, more engaged list beats a big cold one every time.

Grab the Freebie first so you can get the subscriber offer on The 5-Minute Welcome Sequence

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

You got someone to grab your lead magnet — but what happens next? In this episode, Lisa Duck and Susan Larimer talk about what to actually do once someone joins your list, why a proper welcome sequence matters, and why "set it and forget it" only works if you set it up right in the first place.

We walk through what to send in those first few emails, how to set expectations so people don't unsubscribe, and the automation mistakes that trip up even experienced list-builders.

Start here: Nobody Wants to Join Your Newsletter

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet.

We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours.

🎙️ This episode kicks off a new mini-series on email marketing. More episodes coming soon!

Grab the freebie - Nobody Wants to Join Your Newsletter

Connect with Lisa: lisaduck.com
Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Your company sends emails. Your upline sends emails. So why do you need your own email marketing?

In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life.

If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it.

📌 Grab the full list — 10 Things You're Missing Without Email Marketing at lisaduck.com

📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.