The Other 99%: A Podcast for Small Business Owners and Direct Sellers

Nobody wakes up hoping to join another newsletter — so why does "join my list" keep showing up as the CTA? In this episode, Susan Larimer and I kick off a brand new mini-series on email marketing, starting with the thing that actually gets people to say yes: a real, valuable lead magnet.

We talk about what makes a lead magnet work, how to find ideas hiding in the questions your customers already ask you, and why you don't need to compete with your company's sales emails to build a relationship that's actually yours.

🎙️ This episode kicks off a new mini-series on email marketing. More episodes coming soon!

Grab the freebie - Nobody Wants to Join Your Newsletter

Connect with Lisa: lisaduck.com
Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Your company sends emails. Your upline sends emails. So why do you need your own email marketing?

In this episode, Lisa and Susan get into five of the top ten things you're missing if you're not building and nurturing your own email list. They talk about why owning your contacts matters more than most people realize, what open rates and click rates actually tell you, why one call to action per email is a game changer, and how simple automations can do the follow-up work while you're living your life.

If email marketing has been on your to-do list for a while, this is the episode that's going to make you finally do something about it.

📌 Grab the full list — 10 Things You're Missing Without Email Marketing at lisaduck.com

📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.comConnect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In this episode of the Other 99% four direct sellers sit down for an honest conversation about building a YouTube channel in real life — not the highlight reel version.

Lisa Duck, Susan Larimer, Jen from Craft What Matters, and Evelyn from Purple Essence by Evelyn talk about what's actually working on YouTube right now, including repurposing content, creating shorts, using AI for thumbnails, and researching the right keywords so the right people can actually find you.

They also get into the bigger picture — how to use YouTube strategically to grow your email list, drive traffic to your offers, and build genuine connections with people who want to hear from you.

If you've been thinking about starting or growing a YouTube channel, this one's worth a listen.

📌 Sponsored by CinchShare — free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Find Lisa: lisaduck.com

Find Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

On this weeks episode of the Other 99% we are at part 5 of our mini series on Susan's brand-new workbook. Join Lisa and Susan as they dig into what it really means to live intentionally — saying yes to what fits your mission, vision, and values, and no to everything else.

They talk about busting the "having it all" myth, the power of margins, what success actually looks like in direct sales, and walk through exactly what's inside Susan's new workbook.

Get Susan's Workbook: The Intentional Workbook

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no.

In this episode: the "let me think about it" trick for buying yourself time, the problem with chasing incentive trips, Lisa's honest story about staying in direct sales for the wrong reasons, and why a good "no" actually creates more freedom, not less.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

Have you ever agreed to something and immediately regretted it?In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, obligation, or fear of missing out, and how an alignment filter can help us make better decisions.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values.

Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives you the space to actually think about that.

We cover why we skip the why work, how reactive mode is draining your energy, and the three-to-five-year vision exercise from Susan's workbook that'll help you figure out exactly where you want to be — and whether the things on your plate are going to get you there.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. I only recommend tools I use and trust.

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us.

Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows.

We get into why direct sellers are especially prone to saying yes to everything, share our most expensive yeses (spoiler: one of them cost a whole career), and Susan walks you through the first exercise in her workbook — the Life Inventory.

📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare | Code: 99POD

Connect with Lisa: lisaduck.com

Connect with Susan: susanlarimer.com

🎵 Music: French Morning Music by CreatorMix.com

📌 Disclaimer: Some links may be affiliate links. We only recommend tools that we use and trust.

Lisa and Susan sit down with Sue B. Zimmerman — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood, and why she's more energized about her business now than ever.

Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare

🔗 Connect & Explore

✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/

✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit: French Morning Music by CreatorMix.com

⚠️ Some links are affiliate links. I may earn a small commission at no extra cost to you. Educational purposes only.

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up.

Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/

🔗 Connect & Explore

✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/

✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit Song: French Morning Music by: CreatorMix.com

⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.