The Other 99%: A Podcast for Small Business Owners and Direct Sellers

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up.

Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/

🔗 Connect & Explore

✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/

✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit Song: French Morning Music by: CreatorMix.com

⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how.

Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs.

Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare

🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/

🎵 Music Credit Song: French Morning Music by: CreatorMix.com

⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.

This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works behind the scenes to safeguard opportunities for direct sellers across North America and beyond. The conversation highlights the power of story sharing in influencing lawmakers, the importance of integrity in building a sustainable business, and why direct selling continues to offer flexible income opportunities for real people. This episode is a must-listen for anyone in direct sales who wants to better understand the industry, stay informed, and feel empowered about the work they do.

Share your story with DSA - At Some Point, You Made a Choice. Why you chose direct selling matters. 👉 https://www.dsa.org/submit-my-story

#DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.

Try CinchShare free for 30 days at lisaduck.com/cinchshare.

Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode.

Want to be a guest? Share your story at lisaduck.com/podcast-guest

🔗 More from Lisa: lisaduck.com/its-me-lisa

🔗 More from Susan: susanlarimer.com/its-me-susan

Music: French Morning by CreatorMix.com

Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching the right keywords your audience is actually searching, this episode walks through how to record authentic videos, release content strategically, and use YouTube as a long-term search engine for business growth. Lisa and Susan also highlight the importance of reviewing analytics, repeating what works, and repurposing long-form videos into social media posts, emails, and blogs. If you’re a direct seller looking to grow on YouTube, generate leads, and create consistent content without burnout, this episode is packed with practical tips to help you get started and stay consistent.

#DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence.  

Try CinchShare free for 30 days at lisaduck.com/cinchshare. 

Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode. 

Want to be a guest? Share your story at lisaduck.com/podcast-guest 

🔗 More from Lisa: lisaduck.com/its-me-lisa

🔗 More from Susan: susanlarimer.com/its-me-susan 

Music: French Morning by CreatorMix.com

Think Media - If I Started a YouTube Channel in 2026, I'd Do This 👉 YouTubeIf I Started a YouTube Channel in 2026, I'd Do This 

Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust.  

This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying your social media strategy.

Takeaways

• You do not need to be on every social media platform—focus on one or two where your ideal customer already spends time.
• Likes and comments are not the best measure of success. Check your analytics like reach, saves, shares, and website clicks to see what’s really working.
• Your ideal customer matters more than your product category. Just because “everyone eats” or “everyone needs skincare” doesn’t mean everyone is your buyer.
• Choose platforms that match both your product and your personality. If you hate being on camera, blogging, voiceovers, or YouTube tutorials may be a better fit than TikTok dances.
• Commit to a platform for at least 30 days before deciding if it works. Consistency and tracking results are key to knowing what’s actually helping your business grow.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Watch Episode 106!

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Join co-hosts Lisa Duck and Susan Larimer as they talk with Mia Copeland about how she leverages systems, tools, and personal branding to streamline her real estate and coaching businesses. This episode offers actionable insights for entrepreneurs looking to build sustainable, stress-free businesses using practical systems and smart tech.

Takeaways:

• Systems help create freedom in your business by reducing stress, saving time, and removing the need to constantly figure out what to do next.
• The best system is the one you will actually use, whether that is Boards, Canva, Google Drive, AI, or even pen and paper.
• You do not have to run your business the same way as everyone else. Your systems should fit your personality, workflow, and the way you naturally work best.
• Start small instead of trying to build every system at once. Focus on one area like onboarding, follow-up, or content planning and improve it step by step.
• A strong client experience comes from intentional systems that guide people from first contact through follow-up and relationship building.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Ever wondered how to build consistent momentum in your business or personal goals? Lisa and Susan share practical insights on why action, not motivation, drives progress—and how to cultivate it effortlessly. Tune in to discover simple strategies to restart, plan, and take that crucial first step.

Takeaways:

• Why momentum can’t be forced and originates from action
• How a fresh start or new system can reignite your enthusiasm
• The importance of doing now versus waiting for the 'perfect' moment
• Practical tools: creating a time map and setting boundaries for productivity
• How to use timers and color-blocking to boost daily momentum
• The power of white space and margins in business and life
• Simple steps: breaking tasks into manageable actions to keep moving forward

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa and Susan explore the often overlooked but powerful role of authentic connection in business success. They emphasize that meaningful relationships often beat posting frequency when it comes to growing your business.

Takeaways:

• Why connection trumps constant posting in business growth.
• The importance of old-school reaching out through calls, texts, and personal interactions.
• How treating social media interactions like real conversations enhances engagement.
• The strategy of engaging with customer content and stories authentically.
• Overcoming the fear of bothering clients by rethinking follow-ups as relationship-building.
• The role of genuine care, personalized messaging, and gratitude in customer retention.
• Practical homework: re-engage with 3-5 past or inactive customers through authentic conversations.
• The benefits of reconnecting with old contacts and leveraging social media stories for engagement.
• The psychological barriers to reaching out and how to overcome them.
• The importance of ditching scripts for genuine, personalized communication.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Are you overwhelmed by trying to do everything at once? In this episode, Lisa Duck and Susan Larimer reveal why doing less can actually lead to greater success in your business—by focusing on what truly matters and simplifying your approach.

Takeaways:

• The misconception that more activity equals more success
• The importance of focusing on core activities that move your business forward
• Why overcomplicating your sales process can hinder growth
• The value of relationship-building and customer care over chasing every platform
• How to identify your top three priorities and filter out distractions
• The benefits of letting go of unnecessary tasks to naturally grow your business
• The importance of authenticity and doing business your way
• The significance of connection over volume in direct sales

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.

 Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

Are you feeling stuck or overwhelmed in your business? In this episode, Lisa Duck and Susan Larimer explore how to identify when it's time for a reset, avoid burnout, and simplify your focus to reignite growth and success. Tune in for practical tips, mindset shifts, and actionable exercises to help you get back on track.

Takeaways:

• Recognizing the signs that indicate a business reset is needed
• The importance of focusing on one or two social platforms instead of spreading yourself thin
• How to identify heavy, frustrating, or no-longer-fun tasks in your business
• The mental model of "Follow One Course Until Successful" to maintain focus
• Strategies to avoid overwhelm and social media distraction traps
• The role of motivation from within versus external pressure
• Practical exercises for self-assessment and prioritization
• The concept of "not being broken" but just stuck and in need of recalibration
• Building consistency and avoiding the pinball machine effect in content creation
• Planning a purposeful, manageable approach to social media and customer relationships

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!