The Other 99%: A Podcast for Small Business Owners and Direct Sellers

In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self.

Takeaways: 

• The importance of a heart-centered approach in social selling
• How to create engaging, useful content that builds trust
• The role of Facebook groups vs. public pages for community growth
• Strategies for managing Facebook notifications and staying productive
• Practical examples of product storytelling and multi-purpose uses
• Advice for transitioning from direct sales to digital entrepreneurship
• Melina's top tips for starting and growing your business online
• The power of video and relationship-building over traditional posting

Visit Melina on her website: melinadixon.com

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

On this weeks episode of the Other 99% Lisa and Susan talk with guest Kathy Emeigh as she shares her inspiring journey through direct sales, her unique purple chair philosophy for inner peace, and practical insights on mindset, relationships, and personal growth. Discover how to cultivate self-love, resilience, and impact in your business and life.

Takeaways:

• The power of internal sacred spaces transforms resilience
• Thought pathways are physical structures that can be rewired
• Self-relationship is foundational to external impact
• Options cultivate empowerment and adaptability
• Compassionate inquiry beats self-criticism
• Connection to a higher self amplifies peace and purpose

Visit Kathy on her website: thispurplechair.com

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self.

Takeaways:

• The importance of a heart-centered approach in social selling
• How to create engaging, useful content that builds trust
• The role of Facebook groups vs. public pages for community growth
• Strategies for managing Facebook notifications and staying productive
• Practical examples of product storytelling and multi-purpose uses
• Advice for transitioning from direct sales to digital entrepreneurship
• Melina's top tips for starting and growing your business online
• The power of video and relationship-building over traditional posting

Visit Melina on her website: melinadixon.com

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com 

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer engage with Stephanie Pressley, who shares her lifelong journey in direct sales, influenced by her parents. Stephanie discusses her transition from direct sales to speaking and coaching, focusing on empowering women through challenges. She emphasizes the importance of perspective and self-worth in business, the impact of family on entrepreneurial spirit, and the tools she uses for success.

Takeaways

• Stephanie's journey in direct sales began at a young age, influenced by her father's entrepreneurial spirit.
• Direct sales provided financial support for her family's extracurricular activities.
• Homeschooling her children was intertwined with her direct sales experience.
• Stephanie emphasizes the importance of community and adult interaction for homeschooling mothers.
• She transitioned to speaking and coaching to empower women facing challenges.
• The perspective of viewing challenges as situations rather than problems is crucial.
• Stephanie's passion lies in encouraging others to realize their potential.
• She uses a simple three-step framework to help women organize their daily lives.
• Family plays a significant role in shaping entrepreneurial spirit and mindset.
• Women in direct sales should recognize their value and earn their place at the table.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

👋 Connect with Stephanie at stephaniepressley.com

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa, visit 👉 lisaduck.com  

✔️ Get the Inside Scoop from Susan, visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Emily Munns, a direct sales with experience in Norwex and Zyia. Emily shares her journey in direct sales, emphasizing the importance of systems for customer connection, the role of Project Broadcast in follow-up, and the necessity of having a personal website to build relationships. The conversation also covers social media engagement, the evolution of Facebook groups, and the significance of time management in running a successful business.

Takeaways

• ​Emily Munns emphasizes the importance of systems in direct sales.
• ​Project Broadcast has transformed Emily's customer follow-up process.
• ​Direct sales allows for flexibility in balancing personal life and business.
• ​Having a personal website enhances brand identity and customer connection.
• ​Social media presence is crucial but should be balanced with other engagement methods.
• ​Feedback from customers can guide content and product focus.
• ​The evolution of Facebook groups requires adaptation and understanding of customer needs.
• ​Time management tools can significantly improve productivity and focus.
• ​Building relationships is key in direct sales success.
• ​Consistency in communication fosters customer loyalty.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

👋 Connect with Emily @ emilymunns.com

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

✔️ Unlock More Goodies from Lisa visit 👉 lisaduck.com

✔️ Get the Inside Scoop from Susan visit 👉 susanlarimer.com

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation.

Key topics:

• The importance of clarity and confidence in your elevator pitch
• The common mistakes to avoid, such as oversharing or sounding apologetic
• How to focus on the benefit and problem you solve, not just your products
• The significance of adjusting your pitch for different contexts (social bios, direct messages, networking events)
• Overcoming stigma around direct sales and how to be proud of what you do
• The power of belief in your products, company, and yourself

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.

Takeaways

• You have to tell people what to do next.
• Capture before you can convert.
• Start at the end and work your way forward.
• It's about what they need, not about you.
• You can have multiple capture and convert pages.
• Picking a domain name, Write it out as a URL before you pay for it.
• Your website is your own space to build trust.
• You need to talk to the people who are gonna relate to you.
• Having a website allows you to build an audience.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identity. The hosts also highlight practical strategies for utilizing your brand across various platforms, including social media and websites.

 Takeaways

• Branding is essential for standing out in direct selling.
• Your brand reflects your personality, not who you think you should be.
• Building trust through consistent branding is crucial.
• Understanding your ideal customer helps in creating targeted content.
• Colors evoke emotions and should align with your brand message.
• Fonts must be clear and consistent across all platforms.
• Decision fatigue can be minimized with a well-defined brand.
• Your website is a key platform for expressing your brand.
• Utilizing your brand consistently across platforms enhances recognition.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm.

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence.

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Grab Susan's Branding Guide

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales.

 Takeaways:

• Audit your posts to understand engagement.
• Ask questions to encourage interaction.
• Keep posts clear and concise.
• Use analytics to refine your strategy.
• Engagement is about building relationships, not just sales.

#DirectSales #BusinessGrowth #TheOther99%Podcast

Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily tasks, from email marketing to personal projects, and offers valuable insights on how to effectively utilize AI without losing the human touch.

Takeaways

• AI is often misunderstood and seen as a threat.
• Using AI can enhance creativity and efficiency in business.
• Direct sellers can benefit from AI without losing personal connections.
• AI should be used as a tool, not a replacement for human interaction.
• Personalizing AI outputs is crucial for authenticity.
• AI can help with spelling and grammar, making communication clearer.
• Asking AI questions can lead to better and more tailored results.
• AI can assist in managing projects and organizing information.
• Using AI for social media can save time and reduce burnout.
• It's important to proofread and personalize AI-generated content.

#DirectSales #BusinessGrowth #TheOther99%Podcast

 Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word.

Subscribe now to never miss an episode and stay inspired in your direct sales journey!

Plus be sure to follow The Other 99% Podcast on YouTube

Interested in being a guest? Share your story here

Find Lisa on social: Facebook | Instagram | YouTube | lisaduck.com

Grab your ChatGPT Freebie here

Explore Lisa's Toolkits

Explore Lisa's Course Email Marketing Made Simple

Find Susan on social: Facebook | Instagram | YouTube | susanlarimer.com

Grab your 5-Step Customer Care Cheat Sheet here

Explore Susan's Toolkits

Grab Susan's ChatGPT Prompt

Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!