In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarity in communication, suggesting that posts should invite interaction rather than simply present information. Susan shares her experience with her Facebook group, highlighting the significance of analyzing engagement metrics to refine posting strategies. Together, they provide actionable tips for creating engaging content that fosters community interaction and builds relationships rather than just pushing sales.

 Takeaways:

• Audit your posts to understand engagement.
• Ask questions to encourage interaction.
• Keep posts clear and concise.
• Use analytics to refine your strategy.
• Engagement is about building relationships, not just sales.

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