In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.

Takeaways

• You have to tell people what to do next.
• Capture before you can convert.
• Start at the end and work your way forward.
• It's about what they need, not about you.
• You can have multiple capture and convert pages.
• Picking a domain name, Write it out as a URL before you pay for it.
• Your website is your own space to build trust.
• You need to talk to the people who are gonna relate to you.
• Having a website allows you to build an audience.

#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare

This episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. 

CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. 

Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare.

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Disclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!