David Giles is a Reader in Media Psychology. After working for several years as a freelance music journalist for publications such as NME and the Independent, David studied Psychology at the University of Manchester and did a PhD with the University of Bristol looking at children's spelling. David has areas of expertise in media influence on human behavior and the impact of fame and celebrity. David has become increasingly interested in the way that social media have transformed the relationship between celebrities and audiences, and his latest work looks at the way these developments challenge many of the assumptions of media and audience research.