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129: Nick Barnett, Consultant & Wires 2021 Judge
ExchangeWire’s Mat Broughton and Rachel Smith are joined by Nick Barnett, independent consultant and Wires 2021 judge, to discuss the latest news in ad tech and martech. In this episode: TikTok launch Lead Generation to help advertisers reach audiences on the platform; the ACCC allows the CPA to bargain collectively with Facebook and Google under the News Media Bargaining Code; and BuzzFeed create Lighthouse to replace third-party cookies, but not all publishers are as prepared.
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By ExchangeWire
5
33 ratings
ExchangeWire’s Mat Broughton and Rachel Smith are joined by Nick Barnett, independent consultant and Wires 2021 judge, to discuss the latest news in ad tech and martech. In this episode: TikTok launch Lead Generation to help advertisers reach audiences on the platform; the ACCC allows the CPA to bargain collectively with Facebook and Google under the News Media Bargaining Code; and BuzzFeed create Lighthouse to replace third-party cookies, but not all publishers are as prepared.
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