The concept of risk versus reward is imperative to smart investing. Who wants to risk, and lose their money right before it's needed. And keeping money in safe investments, like bonds, could result in few gains and mean you won't have enough for your long-term goal. In this episode of The Money and Business Hour, Roy Matlock Jr. explains simple yet savvy short- and long-term investing strategies that will help you balance risk and reward depending on when you'll need your cash.