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13. Bert Jacobs (Co-Founder, CEO of Life is Good) Shares How Optimism Changes Everything, and How He Built a $100M Brand
Bert Jacobs is the Co-Founder and Chief Executive Optimist of The Life is Good Company. A $100 million privately held business based in Boston, MA, Life is Good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering.
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By Kody McCormick and Kyler McCormick
5
4747 ratings
Bert Jacobs is the Co-Founder and Chief Executive Optimist of The Life is Good Company. A $100 million privately held business based in Boston, MA, Life is Good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering.
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