Everyone is talking about the importance of innovation, reinvention and challenging business models that aren't agile to change. However, hardly anyone talks about the 'how to' actually do it. Our guest, takes us behind the curtains to discuss the ‘how to’ behind the what and why.   In this interview, Dr Michael Thiemann discussed with Petra Zink: why innovation isn't just for geeks and researchers how to stay on top of trends, the right way tried and tested ways to turn an idea into success the future of businesses and careers More resources and information about Dr Thiemann's expertise:   Join Petra in one of the upcoming every last Tuesday at 9am AEST) to get your burning questions answered on all things Personal Branding, Content, Social Media and Career Development.