Welcome/clarification - 0:00 
What Paul means by doing your due diligence on accounting coaches
BOG - 3:40, 
David  
Ruslan Kogan rates Excel  https://www.linkedin.com/feed/update/urn:li:activity:6283905849060659200/ 
Seth Godin has a message for accountants https://www.google.com/url?q=https%3A%2F%2Fwww.entreleadership.com%2Fpodcasts%2F210-seth-godinchange-your-mind-chang
Paul 
CAANZ offering great insurance options v CPAA https://www.google.com/url?q=http%3A%2F%2Fwww.afr.com%2Fbusiness%2Faccounting%2Finsurance-shopping-cpa-style-20170623-gwx3nn You can see the options here https://www.google.com/url?q=https%3A%2F%2Fwww.charteredaccountantsanz.com%2Fmember-services%2Fbeing-in-public-practice%2Finsurance-and-liability%2Fprofessional-indemnity-insurance
WOG - 8:41 
David
Warwick Capper is not a good brand ambassador for accountants, yet, here he is https://cappertax.com.au/ 
Paul gets taken to the small claims court for not paying SAAS fees
Media watch - 17:00 
CPA trying to skip a media cycle with their Friday night announcement about Alex Malleys sacking and the marketing industry shows some hindsight on CPA's content marketing strategy
5 in 5 - 21:37 Ryan Lazanis - Xen Accounting Canada 
In depth - 34:25 Marketing options for accountants

Welcome/clarification - 0:00 What Paul means by doing your due diligence on accounting coaches BOG - 3:40, David Ruslan Kogan rates Excel https://www.linkedin.com/feed/update/urn:li:activity:6283905849060659200/ Seth Godin has a message for accountants https://www.google.com/url?q=https%3A%2F%2Fwww.entreleadership.com%2Fpodcasts%2F210-seth-godinchange-your-mind-chang Paul CAANZ offering great insurance options v CPAA https://www.google.com/url?q=http%3A%2F%2Fwww.afr.com%2Fbusiness%2Faccounting%2Finsurance-shopping-cpa-style-20170623-gwx3nn You can see the options here https://www.google.com/url?q=https%3A%2F%2Fwww.charteredaccountantsanz.com%2Fmember-services%2Fbeing-in-public-practice%2Finsurance-and-liability%2Fprofessional-indemnity-insurance WOG - 8:41 David Warwick Capper is not a good brand ambassador for accountants, yet, here he is https://cappertax.com.au/ Paul gets taken to the small claims court for not paying SAAS fees Media watch - 17:00 CPA trying to skip a media cycle with their Friday night announcement about Alex Malleys sacking and the marketing industry shows some hindsight on CPA's content marketing strategy 5 in 5 - 21:37 Ryan Lazanis - Xen Accounting Canada In depth - 34:25 Marketing options for accountants

Welcome/clarification - 0:00&nbsp;
What Paul means by doing your due diligence on accounting coaches
BOG - 3:40, 
David&nbsp; 
Ruslan Kogan rates Excel&nbsp; https://www.linkedin.com/feed/update/urn:li:activity:6283905849060659200/&nbsp;
Seth Godin has a message for accountants&nbsp;https://www.google.com/url?q=https%3A%2F%2Fwww.entreleadership.com%2Fpodcasts%2F210-seth-godinchange-your-mind-chang
Paul&nbsp;
CAANZ offering great insurance options v CPAA&nbsp;https://www.google.com/url?q=http%3A%2F%2Fwww.afr.com%2Fbusiness%2Faccounting%2Finsurance-shopping-cpa-style-20170623-gwx3nn You can see the options here&nbsp;https://www.google.com/url?q=https%3A%2F%2Fwww.charteredaccountantsanz.com%2Fmember-services%2Fbeing-in-public-practice%2Finsurance-and-liability%2Fprofessional-indemnity-insurance
WOG - 8:41&nbsp;
David
Warwick Capper is not a good brand ambassador for accountants, yet, here he is&nbsp;https://cappertax.com.au/&nbsp;
Paul gets taken to the small claims court for not paying SAAS fees
Media watch - 17:00&nbsp;
CPA trying to skip a media cycle with their Friday night announcement about Alex Malleys sacking and the marketing industry shows some hindsight on CPA's content marketing strategy
5 in 5 - 21:37 Ryan Lazanis - Xen Accounting Canada&nbsp;
In depth - 34:25 Marketing options for accountants

13. Marketing 101 for Accountants

In the age of FAKE NEWS, brave souls are needed to fight through the noise and give accountants in practice the support and information they deserve. 



David Boyar and Paul Meissner share a passion for the role Accountants play in the Australian economy. As the engine room of the economy, small - medium businesses rely on their accountant for technical knowledge, business acumen and professional (and often personal) support. As the way accountants work (through technology) and service (through new services like Virtual CFOs) changes, we have to ask If accountants are helping their client’s, who is helping Accountants? 



If you read the Accounting Industry news and listen to the industry leaders then the Accounting industry is at war. It’s a war against technology, the ATO and even UBER (apparently). The problem is that most of the leaders have never worked in practice. They are subject matter experts but can't offer the perspective of someone who had to actually have conversations with clients about implementing technology, actually moved to value pricing, actually compared technology features and how an entire team may be impacted by them. 



Each week in this podcast, 2 plucky Chartered Accountants will bring you the real stories ‘from the trenches’. This no holes barred, feisty, yet humorous take on the Accounting landscape will be entertaining while sending a message to the scaremongers, that the FAKE NEWS must end. By following a simple podcast formula, David and Paul will deliver rapid value straight to your earphones. With segments like ‘best and worst of the week’, ‘Fake News exposed’ and a the rapid format ‘5 questions in 5 minutes’ special guest interviews, what more could you want. This podcast won’t be for the faint hearted.



https://www.fromthetrenches.com.au/

News

Business News

In the age of FAKE NEWS, brave souls are needed to fight through the noise and give accountants in practice the support and information they deserve. David Boyar and Paul Meissner share a passion for the role Accountants play in the Australian economy. As the engine room of the economy, small - medium businesses rely on their accountant for technical knowledge, business acumen and professional (and often personal) support. As the way accountants work (through technology) and service (through new services like Virtual CFOs) changes, we have to ask If accountants are helping their client’s, who is helping Accountants? If you read the Accounting Industry news and listen to the industry leaders then the Accounting industry is at war. It’s a war against technology, the ATO and even UBER (apparently). The problem is that most of the leaders have never worked in practice. They are subject matter experts but can't offer the perspective of someone who had to actually have conversations with clients about implementing technology, actually moved to value pricing, actually compared technology features and how an entire team may be impacted by them. Each week in this podcast, 2 plucky Chartered Accountants will bring you the real stories ‘from the trenches’. This no holes barred, feisty, yet humorous take on the Accounting landscape will be entertaining while sending a message to the scaremongers, that the FAKE NEWS must end. By following a simple podcast formula, David and Paul will deliver rapid value straight to your earphones. With segments like ‘best and worst of the week’, ‘Fake News exposed’ and a the rapid format ‘5 questions in 5 minutes’ special guest interviews, what more could you want. This podcast won’t be for the faint hearted. https://www.fromthetrenches.com.au/

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13. Marketing 101 for Accountants

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