Muhammad Sarmad Farooq is the Co-Founder of Truck It In and he belongs to the transport belt (Mianwali/Chakwal) of Punjab where transportation is the first choice of business for the majority of people of this region. His family and extended network is either directly involved in managing the fleet or owns infrastructural assets on the mainland routes in Pakistan. Watching Careem solve the mobility challenge in the region has inspired Sarmad to take on this challenge of solving road freight inefficiencies of $25B+ market in Pakistan. He is gearing up to build another Rocketship in the region.