In this episode of the Skift Meetings Podcast, we host acclaimed author, speaker, and management advisor Joe Pine. Our conversation revolves around turning events into experiences. We explore how events that create memorable experiences are important creators of value and connection. Joe explains the difference between branding and experience. We discuss the incredible power of events to be part of the transformation economy. We detail why it is best to create virtual or hybrid events that go beyond what is possible at in-person events rather than trying to replicate them. And we debate why it’s important for brands to charge directly for experiences.

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