The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is mastering the art and science of communication. The importance of cut-through communication is nothing new, but I truly believe it's becoming more sophisticated and more complex in 2024. Why? Because the expectations are higher, the competition has increased, and the tools available are endless. So, there is no excuse in 2024 not to elevate your executive presence and brand through effective communication. The question is - which aspects of communication should you focus on? This is what this episode is all about. Visual Communication Dominance Elevate Your [Personal Brand] Marketing Assets Rise of Video Communication ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com