I’ve got a business idea. I’m going to take out loans to rent a bunch of apartments around the world. Two-year leases. Then I’m going to decorate them with a super-cool modern vibe … snacks, premium soaps, entertainment spaces… and Airbnb them by the week and half week to vacationers and business travelers for less than they’d pay for a hotel room.  

But wait, you say. You’re signing up for two-year leases and only getting commitments in the days and weeks. What if the economy goes bad? What if your landlords raise the rent? What if you try to grow too fast, and your loan payments go up? 

Funny you should ask. WeWork’s parent company just filed for an IPO this week, and WeWork’s business model sounds a lot like the one I just described, only it’s office space, not apartments. Is it a good bet? 

We’re gonna talk WeWork, we’re gonna talk Viacom/CBS, Disney/Fox, Yahoo/Tumblr, Twitch/Mixr – all kinds of things that come in twos.