On this week's edition of the Grow My Revenue podcast, I speak with Melissa Agnes.  Melissa is the author of Crisis Ready. Building an INVINCIBLE Brand in an Uncertain World, and she is an expert and leading authority when it comes to crisis preparedness, reputation management and brand protection.  We talk about the biggest mistakes people make when it comes to being prepared for a crisis, the timing and accuracy associated with healing a crisis, and the specific steps you can do to make sure your business is invincible.