Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook's latest algorithm updates; and what separates good from bad writing. Brad and Scully interview imageseven Account Coordinator, John 'Jiggles' Igglesden, on the steps in producing publications. This week's school marketing example: a creative campaign from Belgium supermarket, Delhaize, that renamed vegetables to encourage kids to eat them. The rants and raves segment looks at an article by Brendan Schneider on using checklists for efficiency.