"In order to transform successfully, you need to take an intentional and deliberate approach above ground with the things you can see as well as below ground with the things you can't see to drive transformation"

Matt and I delve into the world of digital transformation, and how to design an operating model that allows adaptability, impact and sustainable transformation. Digital transformation is often misunderstood. It’s best defined as working in new ways with new technology. Technology has rapidly advanced, but organisations need to focus now more than ever on aligning people and processes to leverage these technologies effectively. 

We also discuss the importance of aligning people and processes with technology, and explore the concept of scaling effectively through Centres of Excellence (COEs). The shift from project to product to experience ownership is key to driving better customer and employee outcomes. This shift forces organizations to take customer experience design out of a niche marketing function and integrate it throughout the entire organization.

However, to do this there is a big cultural and leadership shift that needs to happen, and this needs an intentional and deliberate approach to both visible and implicit (cultural) aspects of transformation. This involves not only implementing new strategies, processes, and systems but also addressing behavioural failure modes, leadership styles and fostering new cultural characteristics.

Matt generously shares his insights and experience from working with leaders all over the globe in scaling digital transformation successfully. 

What’s your biggest challenge in aligning people, process, and technology to effectively scale growth & digital transformation in your workplace ? 

The main insights you'll get from this episode are :

• Digital transformation hinges on bringing people and processes up to speed with technological advancements. Simplify the concept to working in new ways with new tech.
• Centers of Excellence (COEs) should be value-generating teams focused on specific areas: build, guide, share, or create. Avoid trying to be all things at once.
• Successful COE implementation starts with identifying the internal customer and their needs, then crafting a value proposition centered on them.
• Shift from project to product ownership by focusing on the experience; appoint experience owners who manage the customer and employee experience.
• Bridge the strategy-execution gap by establishing an operating committee that translates strategy into tactics, with experience owners playing a role.
• Successful transformations address both visible elements (strategy, systems) and less tangible human aspects like culture, values, and behaviours.

Find out more about Matt and his work here :

Website: www.treelinetransformation.com

COE Online Course: https://treeline-transformation.mykajabi.com/COE-course

LinkedIn: https://www.linkedin.com/in/mdevans/

Email: [email protected]