Brad and Scully discuss tips for success as a new school marketer. In addition, they examine out of home advertising; and a variety of sources for content ideas. Brad and Scully reflect on their time at the 2018 International Boys' Schools Coalition Annual Conference and the value of conferences. This week's school marketing example: three types of effective storytelling from the International Content Marketing Awards. The rants and raves segment looks at customer loyalty and how that fits with your school.