The Agog Immersive Media Institute officially launched today by Grist-founder Chip Giller and philanthropist / investor Wendy Schmit. They describe Agog as "a groundbreaking initiative at the intersection of technology, communications, and social impact. Agog, a philanthropic organization, will help creators and nonprofit leaders harness the power of extended reality (XR) technologies to spur positive social transformation, opening new avenues for empathy, understanding, and activism."

I had a chance to get a bit more context on Agog from co-founder Giller as well as advisor / consultant Amy Seidenwurm, who ran Meta's VR for Good initiative for six years. We talk about their five main areas of focus that include social justice and equity, high-impact storytelling/world-building, research, education and outreach, and advocacy and policy. They've been operating in stealth for a number of months already having been involved in a number of projects, and I'm really quite excited to see how they can help fill in some of the gaps that are needed within the growing XR ecosystem as more and more non-profits and social change organizations start to wrap their minds around how to integrate immersive media within their missions.

Be sure to check out the Agog.org website for more information, and check it out in the Quest browser to see the first WebXR and AR iterations for what they intend to develop into a fully-spatial brand. It's not launching with full iOS or visionOS support yet, and I am able to see the AR components on Android, but it isn't as fully interactive on Quest yet. Still early days for WebXR, but keep an eye on how they continue to develop their website with more immersive features.

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Music: Fatality