Carl Reader started lifting weights a few years ago as a way to stay healthy. He really enjoyed it because he was in control and there are always new goals to achieve when training. The weightlifting routine and principles of mindfulness have helped Carl learn to respond rather than react to business situations.

In this episode, Carl and I talk about how business isn’t B-to-B or even B-to-C, it’s all H-to-H (Human-to-Human), because people are still buying from other people. Because of this, Carl says, “My intention is to really get to know others because that’s where the magic happens.” He tries to treat all relationships the same by having the same persona, both in and out of work.