On the podcast today we have Jamie Marsland, who has recently become the Head of the WordPress YouTube channel at Automattic. He talks about the nature of the role and why it's more important to market WordPress than it ever has been. Jamie aims to enhance the channel’s presence and engage YouTube’s vast audience by producing valuable video content targeting diverse groups, including beginners, developers, and the community. He emphasises the balance between content quality and engaging the YouTube algorithm. He plans to continue his own YouTube channel while growing WordPress' official channel, inviting community input for innovative and fun content ideas. If you're interested in the evolving landscape of WordPress on YouTube, Jamie's strategic approach, or how you might contribute to this exciting venture, this episode is for you.