"Origin stories create die-hard fans. Once your story and your product are inseparable, you win." In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change. Connect with Osita: <a href="https://www.linkedin.com/in/osita-ifezue-0979b96a/">(31) Osita Ifezue | LinkedIn</a>Check out Think About It! With Osita Ifezue Podcast: <a href="https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg">https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg</a> Check out our sponsor: <a href="http://www.xebia.com">www.xebia.com</a><a href="http://www.wiserbees.com">www.wiserbees.com</a><a href="http://www.masteringagility.org">www.masteringagility.org</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win." In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change. Connect with Osita: (31) Osita Ifezue | LinkedIn Check out Think About It! With Osita Ifezue Podcast: https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg Check out our sponsor: www.xebia.com www.wiserbees.com www.masteringagility.org Hosted on Ausha. See ausha.co/privacy-policy for more information.

"Origin stories create die-hard fans. Once your story and your product are inseparable, you win." In this powerful episode of Mastering Agility, Jim and Sander sit down with storytelling strategist Osita Ifezue to explore how strategic storytelling can reshape the way agile teams operate, connect with customers, and innovate beyond the status quo. Recorded at ScanAgile 2025, Osita shares how organizations like LEGO, Apple, Nike, and IKEA use storytelling to drive customer loyalty, enhance internal alignment, and navigate change. Connect with Osita: <a href="https://www.linkedin.com/in/osita-ifezue-0979b96a/" rel="noopener noreferrer">(31) Osita Ifezue | LinkedIn</a>Check out Think About It! With Osita Ifezue Podcast: <a href="https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg" rel="noopener noreferrer">https://open.spotify.com/show/2idqtZvGCMswcqIPvQMDCa?si=oQhfzXDkRFCYRDtW16PkUg</a> Check out our sponsor: <a href="http://www.xebia.com" rel="noopener noreferrer">www.xebia.com</a><a href="http://www.wiserbees.com" rel="noopener noreferrer">www.wiserbees.com</a><a href="http://www.masteringagility.org" rel="noopener noreferrer">www.masteringagility.org</a> Hosted on Ausha. See <a href="https://ausha.co/privacy-policy" rel="noopener noreferrer">ausha.co/privacy-policy</a> for more information.

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome? &nbsp; We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Business

Technology

Management

Why is it that products are so hard to develop and deliver? How can we truly deliver value with so many different variables that can affect the outcome?   We are Sander Dur and Jim Sammons, professional consultants and trainers who support organizations in their pursuit of creating valuable products. Passionate about helping the community and practitioners apply the theory many authors and thought leaders bring to the industry, we started this podcast to make these concepts more accessible. This podcast will change your career and organization. You’ll be entertained while learning about the industry’s leaders and other practitioners, and you’ll feel familiar with the situations discussed as we invite guests over and discuss tools, concepts, models, metrics, leadership, frameworks, and many more elements that help you deliver amazing products. Both of us understand the many struggles, challenges, antipatterns, and dysfunctions many of us face in our daily working lives. We are here to provide actionable advice and strategies for you to create continuous improvement. You will find things that actually work for many organizations, as we and our guests have tried and tested them. You will find a goldmine of actionable information from many fields, including the space industry, Formula 1, psychology, and Silicon Valley’s top entrepreneurs. We break down these complex topics into easily digestible insights that you can start applying in your careers right away. The best part is that you can even join our live recordings to ask your most burning questions and get them answered based on your needs! We dive deep into the world of business agility, product discovery, delivery, validation, product management, and product frameworks like Scrum, Kanban, LeSS, and many more. We’ll explore the benefits of decentralized decision-making, autonomous empowered teams, leadership, and much more. We empower you with the information you need to become the leaders your organization deserve. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Share #137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

Sign up to save your podcasts

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

#137 Strategic Storytelling: Shaping Agile Culture Through Narrative with Osita Ifezue

More shows like Mastering Agility

Coaching for Leaders

HBR IdeaCast

Coaching Real Leaders

HBR On Strategy