On this week's podcast, I speak with legendary speaker and multi-best-selling author, Mitch Joel. Mitch is the President of the Mirum Agency, a global digital marketing agency operating in close to 20 countries with over 2,000 employees, and he is regarded as one of the experts and pioneers when it comes to digital marketing.

Mitch and I talk about the biggest mistakes brands make when using technology (like they never have before), how you can make sure that your content stands out over other people, and what the difference is between someone that you sold to and a customer.  We also go over how visible your technology should be to your clients, and the specific brands who are doing this really well that you can emulate.