Would people rather believe than know? Not all food identity leads to negative place. Food is culture at the end of the day, and all over the world people identify with recipes, ingredients and food rituals. However, when it comes to the dieting world – identifying with a way of eating can cause people to forget about the bigger picture, actual evidence, and their own personal needs. Today's episode goes into everything food identity, tribalism, and why awareness round this topic is key.