Send us a text

You think you know what your customer wants… but do you really?

Turns out, most of us get it wrong.

In Episode 139 of the Foodpreneur with Chelsea Ford podcast, I’m joined by Angela Beswick from Stickybeak - the rapid consumer testing platform - and Bonnie Slade, founder of NaturKidz, whose last-minute product testing changed the trajectory of her pitch to a major retailer.

This one’s a must-listen if you’re launching a new product, updating your packaging, or prepping for a retailer meeting that needs to go right.

Why you’ll love this episode:

💡 Discover why your own preferences can be your biggest blind spot - and how to avoid being fooled by unconscious bias.
💡 Learn the packaging tweak that helped Bonnie confidently leave the skin on the feijoa (and why her customers are glad she did).
💡 Why “test early and test often” is smarter (and faster) than perfecting it all at the end.
💡 How Stickybeak’s quick turnaround gives you real-time data that can validate your ideas or help you pivot - even at the last minute.

This episode proves you don’t have to go with your gut or guess anymore. You can know. And that makes all the difference.

This Season of Foodpreneur with Chelsea Ford is brought to you by Chelsea Ford Co.’s tenth anniversary. Ten years in, I’m more committed than ever. The next decade is wide open for those ready to do things differently and back themselves to grow.

LINKS & RESOURCES:

1. Stickybeak website
2. Stickybeak Range Review Guide
3. NaturKidz website
4. NaturKidz Instagram
5. Your Free Pitch Plan
6. Become A Foodpreneurs Festival Insider
7. Chelsea Ford Co. website

Season 15

Season 15, out now, is 'Marketing Season' and is being presented by Foodpreneurs Festival.

The highly anticipated 2026 BiteBack Awards & Foodpreneurs Festival are both must-attend events dedicated to bringing consumer packaged goods food, drink (alc and non-alc), pet and supplements brand owners, buyers, media, industry specialists and distributors together under one roof.

You can't miss these events. Here’s why:

• Thousands of stockists looking for new products for their shelves.
• A chance to pitch for funding + mentorship to scale your brand.
• Workshops tailored to where you’re at - whether you’re just starting or scaling big (THIS IS NEW!)
• A NEW Marketing Clinic for hands-on brand strategy - you'll leave with five key messages ready to use.
• Opportunities to get recognised and get your brand in front of industry experts, media, buyers, distributors and fellow brand owners.
• If you’re an Industry Specialist, tap into a highly engaged, niche audience.
• And much, much more.

The full program drops early 2026. For now, block out May 21-22 and click this link to see how you can be part of it.