Campaign launch day is one of the most high-pressure moments in a marketer's calendar. Whether it's Black Friday, a global product drop, or a brand campaign you've been building for months, this is when everything you've prepared either flies or falls apart.

And here's what no one tells you: your energy on that day matters just as much as the project plan.

I'm breaking down my five-layer framework for showing up calm, clear, and ready to lead when the pressure is on. This isn't a tactical checklist, it's about how to prepare yourself, your team, and your energy so you can handle whatever launch day throws at you.

Expect real stories from chaotic launches, practical ways to manage anxiety in the moment, and the mindset shifts that turn panic into powerful leadership.

Because the thing that makes or breaks launch day? It's not the campaign. It's you.

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