Hear from Lily and Kara, the brains behind Dallas' most popular lifestyle instagram page, Dallasites101. On this episode, Rachel Sipperley finds out how they launched their mega platform and experienced explosive organic growth after nearly losing their account for good. 
Learn more about Dallasites101 at https://www.dallasites101.com and follow them on instagram ww.instagram.com/dallasites101

Dallasites101 began with two women, Lily and Kara, organically sharing their adventures on Instagram in 2015, one year after they both moved to Dallas. As transplants, they strived to encourage fellow Dallasites to go beyond their comfort zones and find a sense of place, joy and home in Dallas, and Texas as a whole.
A few months after their start, they recognized the need to go beyond the 'gram and create real experiences between businesses and Dallasites. From happy hours to bar crawls to yoga classes and beyond, they have hosted countless events that have cultivated personal relationships, increased local business sales and awareness, and fostered a sense of community. 
After more than four years, Dallasites101 remains one of the largest lifestyle Instagram accounts in Dallas, about Dallas.
Over time, it has also morphed into a localized media company, with Kara and Lily leaving their corporate roles to pursue Dallasites101 on a full-time. Dallasites101 aims to make Dallas a more accessible and fun place to live through daily content about everything involved in integrating into life here, from events to music to food to fitness and beyond!

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