Howdy Y'all! I had the immense pleasure of sitting down (virtually of course) with Matt Maier from Thousand Hills Lifetime Grazed 100% Grass Fed Beef! 

We discuss Matt's journey of founding this business, his passion for regenerative agriculture, How the combination of soil and livestock have a huge impact on the health of his lands as well as the power a consumer has if they simply voice their opinion. Enjoy!

Important stuff mentioned on the Pod: 

American Grass Fed Association

Thousand Hills Lifetime Fed

Allan Savory TED Talk

Biggest Little Farm Documentary

Regenerative Renegades Documentary

Farmer's Footprint

Zach Bush

Gabe Brown

Regenerative Agriculture Podcast

The Marketing Book Podcast

(2:45) – Matt’s background

(8:30) – Improving the food system and grass-fed beef

(11:06) – More about Thousand Hills and the Regenerative Agriculture Movement

(19:15) – There’s a lot to learn and recent change

(21:10) – Get involved! And the benefits of the free market

(22:37) – Goal: to have 1 million acres converted by 2022

(23:40) – Eco-Ag Conference, General Mills, and regenerative agriculture

(25:07) – The power of the consumer

(28:05) – Enjoying working with and learning from the people in the industry

(29:15) – Topsoil and how long does it take to deplete it

(32:30) – The CPG space and how consumers can follow the companies – a contrarian answer

(41:45) – Credibility, transparency, and the documentary Biggest Little Farm

(43:50) – The film Regenerative Renegades

(44:43) – Surviving cancer and changing food systems

(47:07) – Dr. Zach Bush’s movement and Thousand Hills vision: to rescue the US food system from collapse through regenerative agriculture and decentralization

(52:25) – Matt’s favorite book or podcast

(55:00) – Does Matt pay attention to marketing?

(56:55) – The Marketing Book podcast

(58:00) – The electric cowboy – thoughts on electric pickups

(60:45) – Wrap up

The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam

www.TheCowboyPerspective.com