What to do when great isn't good enough anymore? When despite all efforts, the odds are against you? How can you still stand out, make an impact and create movement? This and much more is what we discuss with our guest, Mark Schaefer.   In this interview we cover: how to spot trends early that are worth pursuing the role influence plays: in marketing, business and social media why authenticity is overrated following your passion isn't the (only) answer to becoming known what makes content BADASS (aka: his formula to follow to make content commercially viable) the future of marketing: why we have to rethink how we market ourselves and businesses   Learn more about Mark Schaefer and his work over at his website Connect with Mark Schaefer on  or   Download your COMPLIMENTARY Guide: