Share 14: The how to save X (aka Twitter) episode - James, Daniel and guest co-host James Avery (CEO of Kevel) on how to drive more revenue, rebuild trust, use payments as a lever, and combat Meta.

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July 24, 2023

14: The how to save X (aka Twitter) episode - James, Daniel and guest co-host James Avery (CEO of Kevel) on how to drive more revenue, rebuild trust, use payments as a lever, and combat Meta.

30 minutes

James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the following Tweet from Elon Musk:

“We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.”

The guys discuss actions that Twitter can take to improve the current situation including:

Using payments as a lever to attract and retain advertisers

Rebuilding trust with advertisers and partners

Eliminating restrictions on accessing the API

Leaning into integrations with Shopify

How to combat Meta's aggressive push with Threads

...more

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By James Borow and Daniel Druger

4.7

1414 ratings