Unpack the incredible journey of Recreational Equipment, Inc. (REI) in this episode of Rainy Day Rabbit Holes. From its grassroots beginnings in 1938 as a cooperative in Seattle to becoming a national outdoor retail giant, REI's story is one of passion, community, and environmental stewardship.   Whether you're an outdoor enthusiast or just love a good success story, this episode is your ticket to understanding the lasting impact of REI on adventure and exploration. So, lace up your boots and join us on this compact expedition into the rich history of REI!
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