Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and the value you bring to the table. In this episode, we're uncovering the three key elements that form the trifecta for enhancing your brand's impact and influence: Credibility through assets, systems and processes Community and connections to validate your authority and POV Content and thought leadership to demonstrate originality ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Book your complimentary 20min Strategy Session 3.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com