Episode 142

Title: Breaking Down the Advertising Supply Chain with Industry Insights

In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience.

Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry.

Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success.

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Timestamp:

00:00:10 - Jobs in Adtech

00:00:11 - Emerging Tech and Internal Growth Programs

00:02:45 - Journey Into and Through Ad Tech

00:12:35 - Automated Optimization and Machine Decision-Making

00:19:21 - Training Program Challenges and Group Placement

00:23:49 - Reasons for Leaving and Career Growth

00:25:47 - Communication and Curiosity in Career Development

Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz

Guest Information:

• Kurt Donnell

• Kurt Donnell - Freestar | LinkedIn | Freestar

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn

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