Persistence Playbook

#143 - How Entrepreneurs Can Rewire Their Brains and Shed Limiting Beliefs with Ashleigh Di Lello


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Today we sit down with Brett McDermott and neuroscience expert Ashleigh Di Lello for a powerful episode of Persistence Playbook. If you’re a regular listener, you know Brett brings more than motivation—he delivers mental rewiring strategies that stick.

This time, Ashleigh breaks down how to override your brain’s craving for comfort and build the willpower to take action—even when you don’t feel like it.

If you’re new here, get ready to learn why your brain resists change, and how to train it to work for you—not against you.


Key Takeaways

  • Your brain is wired for familiarity, not growth—but you can rewire it
  • Willpower is a muscle, and it grows with use
  • Identity shapes behavior: stop saying “I’m not disciplined”
  • Dopamine from effort > dopamine from distraction
  • Silence and self-talk are tools for mental conditioning


...more
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Persistence PlaybookBy Brett McDermott

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