I interviewed What If…? - An Immersive Story director Dave Bushore at Venice Immersive 2024. See more context in the rough transcript below. What If...? also picked up an Emmy for Outstanding Innovation In Emerging Media Programming as awarded by a juried portion of the Emerging Media Programming Peer Group of the Academy of Television Arts & Sciences.

Also, Bushore announced that he was leaving Marvel after returning home from Venice Immersive 2024. The Hollywood Reporter reported on how Bushore was really inspired by Venice Immersive and will be likely focusing on the frontiers of immersive storytelling in his next venture.

“Being invited to Venice was mind-blowing,” Bushore tells The Hollywood Reporter. “Being there and seeing the embracing of this new type of content, and the people coming through doing the experience, filmmakers and ambassadors, that was a really cool thing.”

And it’s exactly what this self-described “story nerd” wants to do more of.

Bushore is not joining a new company, but instead is bounding into parts unknown. He seeks to take his experience in the intersection of technology and new ways audiences participate in their favorite brands. His goal is to create exciting, emotionally poignant, groundbreaking experiences that continue to push the boundaries of media and entertainment.

My conversation with Bushore happened in the middle of his journey at Venice Immersive, and you can tell that his excitement about the potentials were palpable.

Here's their artist's statement:

https://www.youtube.com/watch?v=H3IZiZMpeRA

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Music: Fatality