As I shared earlier, I’m on a needed podcasting break, so I’m sharing some listener favorite episodes. This week’s replay is “How to build a following, with TikTok influencer and financial educator Giovanna Gonzalez.”

Giovanna Gonzalez is not only a TikTok influencer and financial educator, but she is also a soon-to-be author. During the Great Resignation, she quit her ten-year corporate career in financial services to pursue her true passion: teaching financial literacy to young adults. Since then, Giovanna has been featured in The New York Times, Fast Company, and Business Insider—and has hundreds of thousands of fans across the world—in just two years as a content creator.
Giovanna’s powerful book, Cultura and Cash, was released earlier this year and became a bestseller its first week. She has more than 150 positive reviews on Amazon and has been on fire in the media! It’s been wonderful watching Gio’s success.

In this candid conversation, Giovanna and I discuss:

Get to know Giovanna:

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