Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia's digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John 'Jiggles' Igglesden, on television advertising for schools. This week's school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.