Takeaways from this episode with Olly:

If you don’t have a welcome sequence set up, you’re leaving a lot of money on the table. The first email sequence should last between 7 and 30 days. Give people the time to learn what you’re all about. Make your first pitch within the first 5-7 days.

Send out newsletters to keep your list warm and do regular email promotions. Exclude users who are still in your welcome sequence as you don’t want to confuse them with different offers.

Delete inactive users from your mailing list because they cost you money and harm your deliverability. Consider them inactive if they have been on your list for longer than 180 days and haven’t opened any emails for 90 days. Clean your list every quarter.

Segment your audience per interest so that you can customize your messaging and increase your sales conversion.

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