Takeaways from this episode:

- Assuming you want to optimize your offerings to generate more revenue, the only way to find out what to offer is through testing.

- Split testing can be incredibly hard unless you have a huge amount of traffic. Offering different prices to different segments of your audience can also lead to confusion amongst your audience.

- Don’t copy others, the key is to find out what’s stopping your audience from buying in the first place.

- If you don’t have the resources to test: simple is usually best!

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