Personal branding activities require a certain set of skills and aren't innate talents. However, the good news is that they can be learned. That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen effectively. This is where many people struggle. Learning a new skill that significantly impacts and shapes their reputation is no small feat and comes with its own set of challenges and considerations. Nevertheless, outsourcing your personal brand activities can be an option, provided it's done correctly. In this week's episode, I'll share the do's and don'ts of working with your team or an external agency to build your brand, profile, and presence. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass 3.) Get your personalised Authority Score with the free Scorecard 4.) Book your complimentary 20min Strategy Session 5.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com