Tip the Scales

147. Ilana Reeser - White-Glove Referrals on a Nationwide Scale


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On this week’s episode, Maria Monroy sits down with Ilana Reeser of Your Insurance Attorney to talk about turning networking into real case flow. They dig into Ilana’s role leading nationwide referrals and market expansion, how to cut through conference small talk and turn meetings into deals, and why firms should hire a dedicated rainmaker if the founder isn’t built for it. Ilana shares the importance of white-glove client handoffs and how she navigates a male-dominated industry. 

Ilana Reeser [@ilana_sky on Instagram and @ilana-reeser on LinkedIn] is the Director of Business Development at Your Insurance Attorney, where she specializes in building connections, cultivating referral partnerships, and driving nationwide expansion. Since joining the firm, Ilana has helped open operations in multiple states and built a trusted referral network that spans the country. Known for her ability to cut through small talk and focus on meaningful relationships, she prioritizes both case volume and client experience—ensuring every referral is handled with care.

You can get in touch with Ilana on LinkedIn or Instagram.

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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