Roughly half the U.S. population is male, but fewer men attend church on average than women do. In the Assemblies of God, for example, the latest statistics indicate that men account for 31.5 percent of Sunday morning attendees, while women account for 40.4 percent. This gap in attendance reveals a ministry opportunity.

Earlier this year, Michael Zigarelli — professor of Leadership and Strategy at Messiah College in Mechanicsburg, Pennsylvania — conducted a qualitative survey of seven Protestant churches with greater parity in attendance between men and women. His working paper, “Churches that Attract Men,” identified transferable principles of man-friendly churches and is the springboard for today’s Influence Podcast conversation between him and Influence magazine’s executive editor, George P. Wood.

Topics of conversation include why attracting men is a good church-growth strategy and what man-friendly churches have in common. But Zigarelli also addresses “pushback questions”: Why are we talking about man-friendly churches in a culture that’s talking about “toxic masculinity”? Does being man-friendly trade on shopworn gender stereotypes or complementarian views of church leadership? And does attracting men create a void of ministry to women and children?

It’s an interesting, informative conversation, so make sure to listen to the entire thing!