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The wow factor…

That thing at the end of a good sales pitch,

That makes you go:

“Yeah that’s cool… but I still don’t really need one of those.”

The wow factor is what every advertiser wants to get you excited

And movie makers want it too,

Giant space ships that take forever to clear the frame,

A herd of dinosaurs animated back to life,

A car chase involving very expensive vehicles

Or a car chase made up of dinosaurs in space ships

being pursued by advertising executives going wow wow wow…

But there is another wow factor out there…

It comes when we tune our brains to discoveries in science…

When learning something new…

When learning what we didn’t think could be true…

Or when learning about the sort of thing we wish just wasn’t true…

The wow factors in science aren’t just in the text books…

They’re arriving daily,

and being reported weekly right here on

This Week In Science.

Coming Up Next…

50 Years A Model

The first climate model paper turns 50 this year, and it predicted our