15 Minute Mastery

Are you ready to grow your affiliate business? In this episode, Dmitry shares his tried and tested strategies for growing your affiliate operations.

You will learn practical tips on identifying new opportunities, whether your approach is performance-driven or SEO-focused, as well as discover how to diversify your traffic sources, from entering new markets to effectively using social media and mobile apps.

Dmitry also provides straightforward techniques to boost monetization, such as joining more affiliate programs and optimising costs. If you're serious about taking your affiliate business to the next level, don't miss these valuable insights from an industry leader.

0:00 Growing an Affiliate Business: Identifying Untapped Opportunities

4:23 Motivating Existing Teams Post-Acquisition

7:16 Improving Operational Efficiency in Affiliate Businesses

10:37 Diversifying Traffic Sources

13:53 Improving Monetization Techniques

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Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks.

As a business owner, you know how challenging it can be to make your brand shine in today's noisy landscape, especially in iGaming. The secret to driving sustainable growth lies in crafting a strong, authentic brand identity that resonates with your target audience.

Investing in a brand-building approach delivers real, measurable results. By including the right blend of emotion and strategy, you can forge deep connections with customers. Imagine them eagerly anticipating your next move, rather than passively scrolling past your ads. By using storytelling and laser-focused positioning you will rise above the noise and claim your place as an industry leader.

0:00 Brand marketing’s importance in iGaming

3:40 Risks of short-term focus over long-term brand building

6:05 Standout brand marketing examples

9:36 Using “share of search” to measure brand impact

13:15 Advice on balancing brand and performance marketing

16:21 Key takeaways

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Are you maximising your iGaming brand's potential? The key may lie in the rapidly growing world of esports.

Esports offers a mostly overlooked and cost-effective avenue for iGaming operators to drive brand awareness and reach a younger, tech-savvy audience. Esports' fast-paced action and dedicated fan base provide a unique opportunity to enhance customer experience and foster deeper connections.

By integrating esports sponsorships, influencer partnerships, and tailored content into your marketing strategy, you can tap into a passionate community that craves authentic engagement with brands. 

0:00 Esports Betting Market Overview

3:22 Popular Esports Titles and Regional Differences

6:24 Desktop vs. Mobile in Esports Betting

8:27 Marketing and Brand Awareness Strategies

11:37 Operational Challenges in Esports Betting

14:08 Building a Team for Esports Betting

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Are you losing money by not redirecting your unused traffic?

As the iGaming industry evolves, many operators are unknowingly missing out on a significant revenue opportunity - unused traffic. Björn Nilsson and his team at FTDx have cracked the code, developing a solution that allows operators to monetize traffic from markets they do not serve.

With a single line of code, operators can redirect unused traffic to licensed partners, splitting the revenue. This creates an opportunity for a better customer journey and for monetizing a space you previously couldn’t. Björn shares details on conversion rates and how FTDx literally creates something from nothing.

0:00 iGaming's overlooked revenue opportunity.

3:09 Turning blocked traffic into new depositors.

5:37 Operator control and strict compliance measures.

10:31 How to get more client conversions.

13:39 Rethink your brand marketing to unlock hidden revenue.

16:35 A game-changing solution for your iGaming businesses.

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

How can iGaming operators leverage free-to-play games to drive user acquisition and engagement? According to industry expert Jamie Mitchell, the key lies in creating personalised, data-driven free-to-play experiences that serve as a top-of-funnel entry point for potential customers.

By offering incentives like cash prizes or free spins, operators can attract a wide audience and start building valuable relationships. The real power, however, comes from using these free-to-play interactions to collect contextual data on user preferences and behaviours. Armed with these insights, operators can craft highly targeted marketing campaigns that dramatically improve conversion rates from first-time signups to paying customers. 

0:00 Free-to-play games benefits.

3:54 Why free-to-play games drive user acquisition and conversion.

7:45 Personalisation in user offerings.

10:39 Measuring free-to-play success: conversion and first-time depositors.

12:24 Navigating regulatory landscape for free-to-play strategies.

14:54 Key free-to-play KPIs.

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Are you an early-stage startup founder struggling to secure crucial funding? Look no further than the insights shared by Vladimir Malakchi, the CEO of Xanada Investments. As a seasoned venture capitalist, Vladimir reveals the 3 key elements that investors like himself prioritise when looking at seed-stage opportunities and investments.

Vladimir emphasises the importance of assembling the ideal team - a strategic visionary, a technical expert, and a sales/marketing specialist. He explains that a strong, well-rounded founding group can often outweigh even the most impressive founder track record. He urges startups to understand their market benchmarks and projections, even in the earliest stages you need to have realistic, well-planned financial projections that demonstrate a clear path to profitability.

0:00 How to fund a startup 1:30 Where to start as a founder 3:00 Early-stage founder essentials 5:40 How to have realistic financial projections 8:00 Why you should adjust projections after the first year 11:10 The 3 secrets to raising seed money 13:00 How to build the perfect pitch deck

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Are you struggling to position your brand and connect with your target audience? Vivek Sethia, Founder & CEO of India on Track, breaks down how the world’s newest and largest companies stay front-of-mind, particularly by leveraging the power of sports.

Whether you're a scrappy startup or an established industry giant, sports marketing can help you build brand awareness, shape consumer perceptions, and even drive direct sales. Vivek highlights companies such as Red Bull and Aether to explain the different strategies of sports marketing. The key is choosing the right properties to partner with - ones that authentically reflect your brand's values and aspirations. Done right, sports marketing can be the catalyst that propels your business to new heights.

0:00 The Sports Marketing expert

2:11 Examples of companies leveraging sports marketing

4:45 How to build your brand through sports marketing

9:05 Why do brands do marketing?

13:43 How to get started in sports marketing

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Do you want to excel in your professional and personal life? Look to Klen-Kristofer Kaljulaid, a portfolio manager at Yolo Investments and Estonia's judo representative at the Olympics. Klen has found a way to blend his professional and athletic pursuits. His secret? Unwavering dedication and a strong mindset.

Klen’s success is no accident, he advocates that if you truly want it then it isn’t difficult to find the required balance in your life. He embraces the grind, treating both business and judo with equal passion, and his disciplined approach lets him excel without losing himself. With the right mindset and commitment, you can reach the top in multiple fields.

0:00 Combining professional sports and business  

1:00 Embracing the grind and loving the process

2:07 Discipline and mindset in high-performance careers  

5:31 Leadership lessons from sports and business  

7:25 Investing in founders and providing guidance

9:01 The value of mentorship in the investment world  

10:31 Startup funding: Yolo Investments approach  

13:30 Advice for startup founders

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

What secrets lie within the ever-evolving world of iGaming and online poker? Unlocking the full potential of this dynamic industry requires a deep understanding of the latest trends, strategies, and innovations, and online poker holds the keys to the future of iGaming.

For operators, streamlining operations, enhanced customer experiences, mixed with your competitive edge is what sets your business apart. However, online poker is currently the most powerful tool in attracting new players to your platform. Tune in to find out why poker is so alluring to players, and how to utilise it as a catalyst for your business.

0:00 Specific markets see online poker decline.

0:48 Who are the main markets of online poker?

5:41 How poker players shift to other gambling sectors.

7:05 The growth of online poker.

9:47 Cross-selling to boost revenue.

13:04 How to tap into new markets in iGaming.

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.

Are you struggling to stay competitive in your industry? TESTA is a Crowdtesting Platform for the iGaming Industry and is the key to your success and keeping your competitive edge. By leveraging crowd-sourced testing and market research, TESTA will give you a deeper understanding of your competitors' strengths and weaknesses, as well as identify critical performance and compatibility issues that could be hindering your own product's success.

Kyle Wiltshire, CEO of TESTA, highlights the importance of a comprehensive, market-specific approach to quality assurance; from understanding the impact of device compatibility and latency on the user experience, to ensuring seamless payment processing and localised UX. By embracing these strategies, you can position your gaming business for growth, stay ahead of the competition, and deliver an exceptional experience to your customers, no matter where they are located.

0:00 Crowd-Sourced QA: The Secret Weapon for Gaming Success 

1:20 Specialized QA Platform Empowers Gaming Businesses to Thrive 

3:52 Unlock Your Gaming Potential with Insider Crowd-Testing Insights

6:25 Mastering Performance and Compatibility: Key Factors for Gaming 

 9:17 Gain the Competitive Edge: Crowd-Sourced Market Research Strategies

11:00 Dominate the Gaming Market with Crowd-Sourced Competitive Analysis

Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe

Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery

Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/

Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery

Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.