Adam is joined by Imran Arshad - founder of Evolve Automotive and an entrepreneur whose companies design, build and market car tuning products worldwide. He was the Winner of the Queens Award for Enterprise in 2019. They discuss the psychology of high-performance cars, the motivation for improving already high-end cars and how he was able to use YouTube to grow his business through engaging content. He also shares why the Vin Diesel movie Fast and Furious helped his company grow.