Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about 'Instagram teachers', primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.