In today’s episode, Becky is joined by Jane Friedman—book publishing industry expert, author, and returning guest—who delves into the evolving landscape of the publishing industry, explaining how authors have taken responsibility for the marketing of their books and the impact of AI on discoverability. Jane provides listeners with her seasoned perspective on the challenges and opportunities facing authors and offers actionable insights for navigating the modern publishing landscape effectively.

During the episode, you’ll learn:  

• About Jane and her work in the world.
• What surprised Jane the most as she worked on the second edition of her book, The Business of Being a Writer.
• What Jane decided to remove completely from the first edition of the book as she revised it. 
• Insights on how the role of authors is evolving in today’s publishing ecosystem and how marketing is evolving as well. 
• The value of having an email list that you own. 
• Some of the trends Jane is seeing in book marketing right now that authors should keep an eye out for, particularly related to AI developments.
• About Jane’s own book marketing journey. 
• Common misconceptions that authors have about the publishing industry.
• Jane’s greatest wish for the new edition of her book.

Don’t forget to check out our show notes, which include action steps and resources.

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